Holiday Weekend in Freeport, Maine

One-stop holiday shopping is only part of the what makes a weekend in Freeport, Maine, the perfect Christmas escape.

A Christmas tree adorned with blue lights stands amidst buildings decorated with white lights. People walk on a path under string lights in a snowy setting at night.

Holiday lights welcome shoppers to the L.L. Bean campus.

Credit: Hannah Hoggatt

In 1771, the British cartographer Joseph Frederick Wallet DesBarres surveyed the roads in the farming village that would later become Freeport. There were only a handful, the largest of which was Post Road (now Route 1), which bisected a town center so muddy that it regularly swallowed horses to their haunches. Back then, you’d be better off getting around town by boat, skirting Casco Bay and the Harraseeket River past the modest homes of retired sea captains.

There’d be no major industry here to add sound and fury to your journey for another century, when local businessman Edmund Buxton (“E.B.”) Mallet Jr. took on the reimagining of Freeport as his personal mission, building a shoe factory, a gristmill, and a sawmill; opening a brickyard and a granite quarry; and erecting downtown housing for the hundreds of workers he brought to town to run all of it. Thus were planted the seeds of today’s Freeport—a town synonymous with shopping, the home of L.L. Bean’s flagship store, and one of America’s most visited retail destinations.

But modern-day Freeport still hangs onto its early, off-the-beaten-path beginnings. Its population of roughly 9,000 mostly resides in the countryside; talk to locals here, and you might get an eye roll when the subject of downtown comes up. Too busy, they’ll say. Too commercial. For decades, downtown has been the price Freeporters pay for the solitude they get to enjoy everywhere else. Recently, though, this divide has begun to close, thanks in part to efforts by the town and local advocacy groups to fill commercial vacancies with locally owned spots showcasing the area’s rich crop of artists, chefs, and craftspeople.

A festive store display with small decorated Christmas trees, wrapped gifts, and various holiday-themed products on a table.
Gift-giving inspiration at Palmer & Company.
Credit: Hannah Hoggatt
Assorted chocolate-covered caramel clusters and boxed chocolates arranged on a granite countertop.
Small-batch chocolates at Wilbur’s of Maine.
Credit: Hannah Hoggatt
Hiking at Wolfe’s Neck Woods State Park.
Credit: Hannah Hoggatt

There may be no better time to enjoy this nascent coming-together than at one of Freeport’s biggest events, the annual Visit Freeport’s Sparkle Celebration, which transforms downtown into a winter wonderland featuring thousands of white string lights, a full slate of free events, a talking Christmas tree, and, yes, lots of deep discounts for shoppers. At the same time, L.L. Bean’s season-long Northern Lights event—which overlaps with the 10-day Sparkle Celebration—draws visitors to the retail giant’s Freeport campus with attractions like a model train village, Santa and Mrs. Claus, and much more.

As a bonus, visitors can easily spend their days buying local without ever needing to stray far from Main Street—and the same goes for where they sleep. A handful of Victorian-era inns within walking distance of downtown offer a taste of Freeport’s history alongside modern-day amenities. One standout is the 1888 Brewster House Bed & Breakfast, run by partners Dave Noel and Kelleigh Dulany. Noel’s former life as a chef in New York City means dining is taken seriously here: Your multicourse breakfast might include maple syrup made from trees on the property, and sea salt that Noel harvested from a nearby bay.

Rocky shoreline with trees on a small peninsula beside calm water under a clear blue sky.
Looking out toward Googins Island, an osprey sanctuary, from a hiking trail in Wolfe’s Neck Woods State Park.
Credit: Hannah Hoggatt
Customers standing at a brewery bar counter, with a staff member serving drinks. Menu boards are displayed on the wall behind them.
Mast Landing Brewing Co.’s Freeport taproom.
Credit: Hannah Hoggatt

A few blocks down the street, the 1779 Jameson Tavern is a good choice for lobster stew, but there are also plenty of great modern eateries close by, including the Freeport Oyster Bar, Tuscan Brick Oven Bistro, and Wanderlust Juicery. While strolling downtown, check out the Meetinghouse Arts Gallery for local artwork and the Freeport Community Services Thrift Shop for quirky, affordable vintage finds. Shoppers needing a retail break can relax to live tunes amid the moody blue lights of the music lounge Cadenza, or take in special holiday events such the Parade of Lights and chocolate house decorating with local confectioner Wilbur’s of Maine.

When you’re ready to connect with Freeport’s aforementioned quiet side, there’s more than 1,700 acres of protected land in and around town, featuring walkable trails through fields and along marshes, rivers, and ocean inlets. The most popular among the outdoor spots is Wolfe’s Neck Woods State Park, which borders Casco Bay and a saltwater estuary, but for the best example of Freeport’s rural character, head to Pettengill Farm, an 1810 saltbox farmhouse on 140 acres of orchards, woods, and native gardens maintained by the Freeport Historical Society. Parking here is roadside (and in a quiet neighborhood, so please be respectful), from which a 15-minute walk down a wooded dirt road leads to a breathtaking view of the Harraseeket estuary and a single ghost-white house overlooking it.

Dining room with blue walls, decorated with blue plates. Table set with red napkins. Christmas tree in the adjacent room.
The Brewster House Bed & Breakfast dining room.
Credit: Hannah Hoggatt
A white house with a chimney stands in a snowy landscape, surrounded by leafless trees and a pine branch in the foreground.
Pettengill Farm, a preserved 19th-century saltwater farm.
Credit: Hannah Hoggatt

The last full-time resident of Pettengill Farm was Mildred Pettengill, who’d grown up there with her brother, Frank. After their parents died, the siblings stayed on as subsistence farmers from 1925 onward, eschewing society and living without plumbing, electricity, or a telephone. Frank passed away in 1960, leaving Mildred on her own until she moved out a decade later. The Pettengill house is open to the public only a few times a year, and not typically during the winter, but the grounds are available to roam year-round during daylight hours, and the inaccessibility of the house during the cold months seems to suit it.

To anyone peering through its cloudy old windows, the Pettengill home might seem frozen in a time when Freeport was known solely for its wild inlets and hideaway woods, places just begging you to disappear into. It’s a reminder of the reclusive character that still exists in this most commercial of towns, if you know where to find it. 

Holiday Weekend in Freeport, Maine: The Guide

Things to Do in Freeport, Maine

Brown Goldsmiths

The town’s only bespoke fine jeweler, founded in 1967. Elegant baubles are crafted upstairs from the showroom in a grown-up version of Santa’s workshop.

Cadenza

Live music in a variety of genres, including jazz, country and western, and Broadway, plus tasty food from Brickyard Hollow Brewing Co.

Freeport Market

Starring a rotating cast of more than 50 New England artists creating everything from hand-poured candles and sea-glass jewelry to knit hats and silk-screened clothing.

Gingham

Woman-owned boutique selling classic, sustainable fashions, including a choice selection of luxury denim and Maine-made handbags and accessories.

L.L. Bean

World-famous outdoors, apparel, and home goods store and the sun around which Freeport’s retail scene revolves. Its flagship store is open 24 hours a day.

Palmer & Company

Artfully curated gift shop packed with local soaps, cookbooks, and sophisticated home goods alongside heirloom-quality toys from names like Maileg and Meri Meri.

Pettengill Farm

One of New England’s best-preserved saltbox farmhouses on 140 scenic acres whose four trails are open from dawn to dusk.

Wilbur’s of Maine Factory Store

Four-decade-old family-run chocolatier selling treats in every conceivable shape, including moose and Bean boots. (There’s also a storefront in Freeport Center.)

Wolfe’s Neck Woods State Park

Offering five miles of trails on a stunning peninsula between Casco Bay and the Harraseeket River. For snowshoeing and cross-country skiing, try the Old Woods Road Trail.

A red building with a sign reading "Freeport Oyster Bar." A brick walkway leads to the entrance, and snow is on the ground. Adjacent buildings and a lamppost are decorated for the holidays.
Freeport Oyster Bar
Credit: Hannah Hoggatt

Where to Eat in Freeport, Maine

Derosier’s

Laid-back pizza and sub shop owned and operated since 1904 by five generations of the Derosier family. Try their hot subs or “toasties.”

Freeport Oyster Bar

Raw bar and cocktail lounge in an 1830 carriage house, with Maine oysters, lobster rolls, and kelp-infused drinks to sate your inner Ancient Mariner.

Lily’s Food Cart

Perfectly seasoned noodles, scallion pancakes, and dumplings—including vegetarian options—all tucked behind the Starbucks at 49 Main St. 207-607-1787; Instagram

Mast Landing Brewing Co.

A home-brewing enterprise that grew into one of the area’s most beloved beer makers. Find its spacious taproom at Freeport Crossing, with neighboring Nighthawk’s Kitchen providing a solid menu of pub grub.

Sip House

Bracing mugs of organic coffee, aromatic teas, and yummy pastries baked in-house and at local microbakery Spün. Closed in 2025

Tuscan Brick Oven Bistro

Homemade pastas and pizzas in a cozy, wood-paneled dining room. Reservations strongly recommended.

Dining room with blue walls, decorated with blue plates. Table set with red napkins. Christmas tree in the adjacent room.
The Brewster House Bed & Breakfast dining room.
Credit: Hannah Hoggatt

Where to Stay in Freeport, Maine

Brewster House Bed & Breakfast

Stately Queen Anne mansion that was once home to 19th-century Freeport merchant Jarvis Adelbert Brewster. Modern highlights include local beer on tap in the common area and EV charging.

Casa Alchimia

A living gallery of contemporary Italian art, design, and architecture, set in the 1789 Captain Josiah Mitchell House. Italian aperitivo provided upon arrival.

Harraseeket Inn

Award-winning 94-room inn with an elegant interior and hotel-like amenities such as a restaurant, indoor pool, and fitness center.

This feature was originally published as “Weekend Away in Freeport, Maine” in the November/December 2024 issue of Yankee.

Sara Anne Donnelly

More by Sara Anne Donnelly

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