Yankee Brand 360 – Digital. TV. Print
New England Network (NewEngland.com)
NewEngland.com, is a multi-portal website designed to be the ultimate online resource for the New England region offering original expert content on New England travel, lifestyle, food, the best events and so much more. Published by Yankee Magazine, the website features the most authoritative and respected voices on the New England lifestyle, and its community of contributing writers, bloggers, photographers and local experts embedded throughout the region. In addition to featuring original content, NewEngland.com also serves as the new online home for Yankee Magazine. Yankee subscribers have web access to every article from the current issue in addition to 10 years’ worth of archives. Non-subscribers can access a limited number of articles every month for free. The New England Network features four additional portals offering specific areas of interest for everyone: New England Today (a daily section featuring original articles), New England Traveler (the ultimate travel directory for readers to discover the best places to eat, stay and shop), New England Planner (a comprehensive events calendar), and New England Guides (downloadable free guides about dozens of topics, such as best seafood recipes and best vacations).
Based in Dublin, New Hampshire, Yankee: New England’s Magazine was founded in 1935 and is the iconic American magazine covering the finest that New England has to offer. Covering classic New England travel destinations, food traditions and home and lifestyle stories with stunning photography and artwork, Yankee has featured many notable American writers in its pages such as Robert Frost, John Updike and Stephen King. With a total circulation of nearly 300,000 and a total audience of 1.8 million readers, the magazine is published by Yankee Publishing Inc. (YPI), a family-owned, independent company. YPI also owns the nation’s oldest continuously produced periodical, The Old Farmer’s Almanac, and McLean Communications. Yankee offers three editions for subscriptions: the bi-monthly print magazine along with mobile and web editions – which are both now monthly.
Weekends With Yankee
Weekends With Yankee is a new travel and lifestyle series set to premiere on public television stations nationwide Spring 2017. Named for the long-running publication enjoyed by readers across America for more than 80 years, the series is a joint effort of Yankee magazine and public media powerhouse WGBH. With New England among the nation’s top tourist destinations, the documentary series will take viewers on an insider’s exploration from city to countryside and far-flung places in New England.
Over the course of 13 half-hour episodes, viewers will be guided through New England by Emmy Award-winning TV travel host, explorer and author Richard Wiese. The series will tap into Yankee’s insider secrets and behind-the-scenes access to the unique attractions that define the region, and the hidden New England that only locals know. Wiese will be joined in his travels by Yankee’s Senior Food Editor, Amy Traverso, who will share the recipes, local flavors and sense of community that make up the fabric of the region’s food and dining scene. The series is a production of WGBH Boston’s Studio Six. Executive Producer: Laurie Donnelly (I’ll Have What Phil’s Having, Sacred Journeys). Senior Producer: Anne Adams (Simply Ming, Moveable Feast). Series Director: Rennik Soholt (Anthony Bourdain: No Reservations, Gourmet’s Diary of a Foodie). Alan Weeks: Director of Cinematography (The Amazing Race, Life Below Zero).