Magazine

Yankee Magazine Covers | 1960s

The 1960s were no exception to Yankee Magazine‘s fast growing pattern, but the growth was starting to pose a burden on the staff’s outdated methods and equipment. Robb Sagendorph hired his son-in-law, Rob Trowbridge, a business-savvy lawyer to put things in order. Yankee‘s advertising department saw major growth in the 60s too. When Sagendorph sold ad […]

By Bethany Bourgault & Taylor Thomas

Jul 24 2015

April 1961

April 1961 | A village green and church in early spring, by Beatrix Sagendorph-Fitzwilliam

The 1960s were no exception to Yankee Magazine‘s fast growing pattern, but the growth was starting to pose a burden on the staff’s outdated methods and equipment. Robb Sagendorph hired his son-in-law, Rob Trowbridge, a business-savvy lawyer to put things in order. Yankee‘s advertising department saw major growth in the 60s too. When Sagendorph sold ad space to the two ladies of a particular New Hampshire Inn, “word from the ladies later revealed that their ad had brought phenomenal results. Word of Yankee‘s pull spread throughout the north country and travel ads came pouring in.” Mel Allen, All Memories Invited, September 1985Yankee Fun Fact: During the 1960’s, YPI made attempts to run a restaurant, “The Old Farmer’s Restaurant,” which failed miserably. Sagendorph converted the building into a health food store, but that idea tumbled to the ground too after several customers tumbled to the ground (the building had an unsafe entrance, among other safety concerns). Here are some of our favorite Yankee Magazine covers from each year of the 1960s.
December 1960 | A painting that shows the First Congregational Church in Dighton, Mass., by Maxwell Mays
December 1960 | A painting that shows the First Congregational Church in Dighton, Mass., by Maxwell Mays
April 1961 | A village green and church in early spring, by Beatrix Sagendorph-Fitzwilliam
April 1961 | A village green and church in early spring, by Beatrix Sagendorph-Fitzwilliam
September 1962 | A painting of the first free public library in America, located in Peterborough, New Hampshire, by Dick Smith
September 1962 | A painting of the first free public library in America, located in Peterborough, New Hampshire, by Dick Smith
October 1963 | "Country Show Window," by George T. Erickson
October 1963 | “Country Show Window,” by George T. Erickson
January 1964 | A painting of Wayland Station by Wenderoth Saunders
January 1964 | A painting of Wayland Station by Wenderoth Saunders
June 1965 | "Jonesport, Maine," by Fred Jellison Jr.
June 1965 | “Jonesport, Maine,” by Fred Jellison Jr.
September 1966 | "The Old Mill," by Anthony Thieme
September 1966 | “The Old Mill,” by Anthony Thieme
August 1967 | "The First Country Fair," by Homer Hill
August 1967 | “The First Country Fair,” by Homer Hill
October 1968 | "Westminster, Vermont," by Beatrix Sagendorph
October 1968 | “Westminster, Vermont,” by Beatrix Sagendorph
September 1969 | "Beached," by Mel Crawford
September 1969 | “Beached,” by Mel Crawford