Yankee Magazine Covers | 1960s

The 1960s were no exception to Yankee Magazine‘s fast growing pattern, but the growth was starting to pose a burden on the staff’s outdated methods and equipment. Robb Sagendorph hired his son-in-law, Rob Trowbridge, a business-savvy lawyer to put things in order. Yankee‘s advertising department saw major growth in the 60s too. When Sagendorph sold ad […]

By Bethany Bourgault & Taylor Thomas|Jul 24 2015|

Cover of "Yankee" magazine, April 1961 issue. Illustration depicts a rural autumn scene with red trees, houses, a church, and a picket fence bordering a winding road under a cloudy sky. Price: 35 cents.

April 1961 | A village green and church in early spring, by Beatrix Sagendorph-Fitzwilliam

The 1960s were no exception to Yankee Magazine‘s fast growing pattern, but the growth was starting to pose a burden on the staff’s outdated methods and equipment. Robb Sagendorph hired his son-in-law, Rob Trowbridge, a business-savvy lawyer to put things in order.

Yankee‘s advertising department saw major growth in the 60s too. When Sagendorph sold ad space to the two ladies of a particular New Hampshire Inn, “word from the ladies later revealed that their ad had brought phenomenal results. Word of Yankee‘s pull spread throughout the north country and travel ads came pouring in.” Mel Allen, All Memories Invited, September 1985

Yankee Fun Fact: During the 1960’s, YPI made attempts to run a restaurant, “The Old Farmer’s Restaurant,” which failed miserably. Sagendorph converted the building into a health food store, but that idea tumbled to the ground too after several customers tumbled to the ground (the building had an unsafe entrance, among other safety concerns).