New Hampshire

Zeb’s General Store in North Conway, NH

Modern comfort meets old-fashioned flare at Zeb’s General Store in the heart of North Conway, NH, a favorite destination within the Mount Washington Valley.

By Cathryn McCann

Aug 02 2022

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Zeb’s General Store in North Conway, NH, is an old-fashioned New England favorite.

Photo Credit : Mark Fleming

Please note that many establishments throughout New England have modified their hours and/or operations in response to COVID-19. Always check for the latest information before making travel plans.


If you long for the days of penny candy, Moxie, and all things old-fashioned New England, Zeb’s General Store in North Conway, NH, is the place for you. It’s reminiscent of simpler times while still offering all the foods, gifts, and specialty items one could want. Wander the multilevel store, maneuver your way around antique fixtures, indulge at the candy counter, and browse the largest collection of New England–made specialty foods at this popular store in the heart of North Conway Village. Zeb’s is named after Zebulon Northrop Tilton, the captain of a coastal schooner from the late 1800s to 1940, and the store itself opened in 1991 with the goal of offering a wide range of hard-to-find nostalgic items. For a peek inside, check out these photos by Yankee senior photographer Mark Fleming.

Zeb’s General Store | North Conway, NH

Photos by Mark Fleming

Zeb's General Store in North Conway, NH | Photos
Zeb’s General Store in North Conway, NH.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
The North Conway, NH, general store is a gift and specialty-food paradise.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
It’s easy to find some “wicked good stuff” at Zeb’s — just follow the sign!
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
There are so many things you never knew you needed at Zeb’s General Store.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
Looking for some sauce? Here are a few options.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
Moxie for sale at Zeb’s General Store in North Conway, NH.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
Remember when Coke was in glass bottles?
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
And candy was just a penny?
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
Or you scooped it out of a glass jar?
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
It wouldn’t be a New England country store without maple syrup.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
A beautiful vintage soda machine at Zeb’s General Store.
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
Restocking the shelves — no small task!
Photo Credit : Mark Fleming
Zeb's General Store in North Conway, NH | Photos
Remembering the store’s namesake, Zebulon Northrop Tilton.
Photo Credit : Mark Fleming

Have you ever been to Zeb’s General Store in North Conway, NH?

This post was first published in 2017 and has been updated. 

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