New England’s Small Museums | The Memory Keepers
Can New England’s small museums survive a nation’s short attention span? Can they still bear witness to lives that mattered, to the stories they tell?
In the Wadsworth–Longfellow House in Portland, Maine, we meet a family with a deep sense of history.
Credit: Doug Mindell
The mansion at Gore Place in Waltham, Massachusetts, was built in 1806 for Rebecca and Christopher Gore, governor of the Commonwealth and later a U.S. senator.
Credit: Charles Krupa/AP PhotoCredit: Charles Krupa/AP Photo
Moonrise
The big yellow Wolf Moon rose large and close as we drove through Waltham, Massachusetts, headed to the “Full Moon Tour: Living in the Dark” at Gore Place, an early-19th-century Federal-style mansion. I had imagined a sweep of moonlight falling through tall windows, a shadowy darkness that would slow us down, recalibrating our senses. We parked in a small lot and walked up the drive, which was lit by candles. From the front steps of the mansion we could see the Wolf Moon off to the right behind a gauze of clouds, and directly ahead, through the trees, the big red letters of a Walgreens. There were seven of us for the tour: my wife and myself, a newspaper photographer, a young couple in their twenties who had heard about the tour on Twitter, and two senior citizens who had found a discount coupon for the tour online (paying less than the $16.37 per ticket that we paid). Our volunteer host, Stu, was in period dress, wearing a brown cutaway coat with broad lapels and tails, and narrow wire-rim glasses. Stu knew his facts about life in the dark, about the Gores, and about the house’s hard life. You couldn’t ask for a better tour guide. Christopher Gore was a Massachusetts governor and U.S. senator. His house, built in 1806 to the design of a French architect, is stately and impressive. The two-story spiral staircase, an innovation in New England at the time, is a great piece of theatre. The oval drawing room with tall windows and the marble-floored Great Hall have the lavish scale of an embassy.
A portrait of Christopher Gore by John Trumbull.
Credit: Charles Krupa/AP PhotoCredit: Charles Krupa/AP Photo The Gores have been gone a long time. When Christopher’s wife, Rebecca, died in 1834, the house and its contents were auctioned off. The house passed through eight owners before being rescued from demolition in 1935 by a group of Beacon Hill women who formed the Gore Place Society and bought it. The estate sits on 50 acres, and that land is the museum’s livelihood. The staff operates a 10-acre farm and sells produce at a farm stand. They also rent out snowshoes to tour the grounds; there were four tubs of them in the old drying room where the tour began. Stu gave us a pitch for the museum’s other events: Jane Austen tours, a Poe impersonator, concerts, Christmas teas and Santa teas for children, and his favorite, held on the last Saturday in April, the sheep-shearing festival. “It’s just a total hoot,” he said. In 2013, 17,000 people showed up. That was an exceptional year; it was two weeks after the Boston Marathon bombing and people wanted to get outside. On that day with 17,000 people on the grounds, just 400 toured the house, first floor only, a 10-minute sample, “a taste portion.” In addition to the sheep festival, each year 6,000 total tour the house, another 6,000 attend programs, and 34,000 visit the Web site. Those are robust numbers that many small house museums would welcome.

The elegant Great Hall, with marble floor.
Credit: Charles Krupa/AP PhotoCredit: Charles Krupa/AP Photo As for our Full Moon Tour, it was more implied than lived, more explained than experienced. We were in only one room that was candlelit. Another room had a combination of a candle and some LED lights in Argand lamps. Most rooms were dimly lit, or our guide might turn down the light as a sepulchral, gray-haired woman in a long black dress swept in behind us to close the doors.
Was the tour over-promised? It wasn’t a tour by moonlight, but it was a good tour led by an energetic guide. In an earlier, pre-Internet era, most visitors would have been satisfied. It’s homemade and, like old radio, asks that you use your imagination. But today, how can a house tour compete? It can’t be as tightly paced as a 12-part cable-TV drama queued up for binge watching. It can’t dash click-by-click to match your whim. Not long ago, historical memory was New England’s great story to tell a nation hungry for history. New England has the greatest concentration of museums in the country, of which half are history museums. Back in that pre-digital era you didn’t have to promise visitors the sun, moon, and stars to get them in the door. But now, what’s a small museum to do?
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On Gore Place’s Web site, the page referring to renting out the house and grounds for weddings and events says, “Gore Place is your historic country manor for the day.” Gore Place is like a historic tuxedo or a period ball gown that you might rent. It’s history—not any specific historical story. It’s just a spritz of history. It’s a setting, a backdrop.
Is the house a little lost? “Not a chance,” says Susan Robertson, who has been the museum’s director for more than 20 years. About a dozen years ago the museum staff began to use the house as a “stage” to tell stories like “Living in the Dark.” Before that they did the expected museum thing: They explained their collections. But “no one was coming to visit us,” she says. “And nobody had heard about us. My staff would go to cocktail parties and say they worked at Gore Place, and the guests would say: ‘Where? What? Who?’” All the theme tours, teas, and impersonators are to draw the public in and give the museum a chance to tell the Gores’ story, Robertson says: “You also have to be very clever in this business if you’re going to engage the public and get them in. We have a pretty sophisticated public in Boston, don’t we? Lots to see and do. Not necessarily going to come to a house museum.”
The well-appointed dining room.
Credit: Courtesy of Gore Place










Thank you for this thoughtful piece, an easy read about important conservation. This is especially true in our New England area, settled early & full of quite surprising information. I love The Loring-Greenough House in the Jamaica Plain section of Boston. My mother was on the board, as was her mother. Preservation of the past is a task some of us consider necessary to be fully alive in the present. It would be so great to see an article about the House in Yankee some time; when reading about Belinda’s petition to the Massachusetts legislature, I was reminded of Mrs Loring’s petition to the English crown, asking that she be compensated for losses sustained during The Revolutionary War. It is quite a list!