Welcome to The New England Network
ABOUT YANKEE MAGAZINE
Yankee Magazine was founded in 1935 and is based in Dublin, New Hampshire. It is the only magazine devoted to New England through its coverage of travel, home, food, and feature stories. With an average circulation of 330,000 and a total audience of 1.9 million, it is published by Yankee Publishing Incorporated (YPI), a family-owned, independent magazine publisher. In 2014, Yankee was named a finalist for “Photography” and “Excellence in Writing” by the National City and Regional Magazine Association. In 2013, Yankee Magazine won the Photography category for the national City and Regional Magazine Association’s (CRMA) annual awards. Also in 2013, Yankee was named a finalist for the Column category, and Photography. Yankee Magazine’s Best New England Recipes: Homemade Favorites for Every Season won a 2012 National CRMA Award in the category of “Ancillary Publication 2,” which judges the best magazine supplements or spinoffs with a circulation of 35,000 or more, based on the quality and creativity of the publication’s design and editorial content. 2015 marked its 80th anniversary as New England’s magazine. YPI also owns the nation’s oldest continuously produced periodical, The Old Farmer’s Almanac. More information about Yankee: New England’s Magazine is available in our Press Room.
MEET OUR STAFF
Mel Allen, editor: Mel is the fifth editor of Yankee Magazine since its beginning in 1935. His career at Yankee spans more than three decades, during which he has edited and written for every section of the magazine, including home, food, and travel. In his pursuit of stories, he has raced a sled dog team, crawled into the dens of black bears, fished with the legendary Ted Williams, picked potatoes in Aroostook County, and stood beneath a battleship before it was launched. Mel teaches magazine writing at the University of Massachusetts-Amherst and has joined the adjunct faculty for the new MFA in creative nonfiction program at Bay Path University in Longmeadow, Massachusetts. He is author of A Coach’s Letter to His Son. His column, “Here in New England,” is a 2012 National City and Regional Magazine Awards Finalist for the category Column.
Lori Pedrick, art director: Lori oversees all visual aspects and elements of the editorial pages in Yankee Magazine, including photography, illustration, and art production. Before joining Yankee, she was art director for MetroCorp Publishing, publisher of Philadelphia Magazine, Boston Magazine, and other niche publications, where she was responsible for developing and directing design, photography, and visual content. She earned a bachelor of fine arts degree from Moore College of Art & Design, where she studied illustration, graphic design, and photography.
Amy Traverso, senior food editor: Amy oversees Yankee’s Food departments and contributes articles to the magazine. She also served as Yankee’s food editor from 2002 to 2005. She is the author of Apple Lover’s Cookbook (W.W. Norton), which won a 2012 IACP Cookbook Award in the “American” category and recently authored Yankee Magazine’s Lost and Vintage Recipes (Countryman Press). She has written for publications such as Salon.com, Travel + Leisure, Food Arts, and the Boston Globe. Previously, she served as food editor at Boston Magazine and associate food editor at Sunset Magazine. She is a graduate of Smith College.
Ian Aldrich, deputy editor: A native New Englander, Ian has worked and freelanced for Yankee for the past decade. He writes feature stories, home pieces, and helps manage the magazine’s up-front section, “First Light.” His stories have ranged from exploring the community impact from a church poisoning in a small town in northern Maine to dissecting the difficulties facing Nantucket around its problems with erosion. Ian is also an accomplished photographer and produces online videos for NewEngland.com. In addition to his connection to Yankee, Ian worked as a senior editor of Cincinnati Magazine for several years.
Heather Marcus, photo editor: Heather has been with Yankee since 1999. She works closely with the art director and a large group of contributing photographers, assigning stories as well as developing new talent for the magazine. She has a great appreciation for the medium including the importance of archival photography which she sources for many of the stories in the magazine. She has a bachelor’s degree in anthropology and a minor in English from Drew University. She grew up in New Hampshire and has a great appreciation for the people and landscape of New England and the visual opportunities the region affords. One of her favorite photo essays that appeared in the magazine is Markham Starr’s feature on the trap fishermen of Rhode Island, which won a National City and Regional Magazine award for Photography in 2013.
Aimee Seavey, digital editor: Aimee is a lifelong New Englander with a passion for history, food, and exploring all that this beautiful region has to offer. She got her start at Yankee as a blogger, sharing stories about New England culinary traditions through The Yankee Seeker for which she was named a 2012 National City and Regional Magazine Awards Finalist for the category Blog Column. As digital editor, Aimee manages the development and promotion of content for NewEngland.com and its many social media outlets. She formerly contributed to Yankee Magazine through the “Local Treasure” and “Recipe with a History” columns
YANKEE PUBLISHING INCORPORATED
Jamie Trowbridge, president, Yankee Publishing Incorporated (YPI): As President/CEO of YPI, Jamie continues his grandfather’s legacy of operating a thriving family-owned business. Prior to joining YPI in 1988, he held newspaper and magazine publishing positions in Boston and Seattle. YPI publishes Yankee Magazine and The Old Farmer’s Almanac.
Brook Holmberg, vice president, publisher of Yankee Magazine: As publisher of Yankee Magazine, Brook leads Yankee‘s operating unit. He also oversees YPI’s marketing and consumer marketing departments. He joined YPI in 2004 as consumer marketing director, and was named vice president of marketing in 2008. Prior to Yankee, he was circulation director for Christian Science Monitor.
J.D. Hale, vice president, sales: J.D. oversees YPI’s advertising sales departments. Prior to joining Yankee, he worked for Time Inc.’s Life and People magazines before moving into corporate sales for Time Warner. JD is active in his local community. For over 12 years, he’s been a host parent for A Better Chance (ABC); he serves as president of the Winchester Sports Foundation and is a board member for the local youth soccer organization. He is also on the Board of Trustees for the Winchester Savings Bank in Winchester, MA. He participates in the Pan Mass Challenge, a fundraising bike-a-thon which raises money for cancer research at Dana-Farber Cancer Institute in Boston. Born and raised in Dublin, New Hampshire, J.D. is the son of Judson D. Hale, Sr., Yankee editor-in-chief, and the great-nephew of founders Robb and Beatrix Sagendorph.
Judson Hale, editor-in-chief of Yankee Magazine and The Old Farmer’s Almanac: An editor at Yankee since 1958 and chairman of the board of Yankee Publishing since 2003, Jud’s wit and wisdom have established him as a beloved New England icon and expert. He has appeared nationally on Good Morning America, Late Night with Conan O’Brien, and Larry King Live. He has written two books about New England: Inside New England and The Education of a Yankee. His latest book, Discovering Our Faraway Brother, is about his autistic older sibling. His monthly online column, “Jud’s New England Journal,” is credited as the first podcast offered by a consumer magazine.