How to Take the Plunge | Ask the Expert
If you want the best tips on jumping into icy water for a good cause, just talk to New Hampshire’s Bill Jones: He’s got the Penguin Plunge down cold.
Keep watch for Captain Plunger (on the right).
Credit: Sid Ceaser
Donning everything from capes to tutus, participants in the annual Penguin Plunge fund-raiser (including Captain Plunger) are the picture of teeth-chattering chic at Hampton Beach, New Hampshire.
Credit: Sid CeaserCredit: Sid Ceaser
Bill Jones of Bedford, New Hampshire, has a secret identity. Well, not so secret, really: Once each year, on Super Bowl Sunday, Jones dons a custom-made hat and cape and becomes Captain Plunger, a fund-raising superhero who leads the charge into the frigid waters of the Atlantic Ocean during the annual Penguin Plunge to support Special Olympics New Hampshire.
Have Fun with It Captain Plunger is known for his playful antics as he works the crowd and creates photo ops. The character was born almost accidentally, Jones says. “There are different themes for the Penguin Plunge each year, and I was trying to come up with an interesting costume. I attached a plunger to a helmet and I thought it looked appropriately ridiculous, so I went with it. People were making up all sorts of names for me, deciding what I was dressed as. So I added the name ‘Captain Plunger’ right on the costume. I’ve been having fun with it ever since.”
Follow Your Heart Jones first got involved with Special Olympics back in the 1980s, when the organization was a tenant at a property he managed. His connection deepened as he raised his now-adult twin daughters, both of whom have fragile X syndrome. “When I first heard that Vermont Special Olympics had been doing a fund-raising plunge, I thought it was the stupidest thing I had ever heard—then they told me how much money they made,” Jones says. “We held the first New Hampshire plunge in 1999. I’ve participated every year.” Most of the winter plunges that happen in New England support charities. A good cause can go a long way in steeling your nerves.

Participants in the annual Penguin Plunge fund-raiser.
Credit: Sid CeaserCredit: Sid Ceaser

Participants in the annual Penguin Plunge fund-raiser.
Credit: Sid CeaserCredit: Sid Ceaser
Be Ready for the “Before” There is a method to Captain Plunger’s madness. As he pumps up the crowd before the plunge, he’s providing an important distraction: “The last countdown before the plunge is the longest few minutes. The hardest part is the last 60 seconds. It’s mind over matter. There is really no way to prepare. It will take your breath away.”
Give In to Peer Pressure The more people you’re plunging with, the easier it gets. At the Penguin Plunge, there could be as many as 300 people charging into the water together. “The peer pressure helps keep you from talking yourself out of it,” Jones says with a laugh. “When everyone goes, you go.”
Expect the Unexpected “The weather changes everything,” says Jones. “The first year, I was lulled into a false sense of security. It was about 42 degrees. The second year it was sleeting, freezing rain. That was tough.” Pay attention to the weather and be prepared.

Keep watch for Captain Plunger (on the right).
Credit: Sid Ceaser


