Yankee Magazine Covers | 1960s

The 1960s were no exception to Yankee Magazine‘s fast growing pattern, but the growth was starting to pose a burden on the staff’s outdated methods and equipment. Robb Sagendorph hired his son-in-law, Rob Trowbridge, a business-savvy lawyer to put things in order. Yankee‘s advertising department saw major growth in the 60s too. When Sagendorph sold ad space to the two ladies of a particular New Hampshire Inn, “word from the ladies later revealed that their ad had brought phenomenal results. Word of Yankee‘s pull spread throughout the north country and travel ads came pouring in.” Mel Allen, All Memories Invited, September 1985Yankee Fun Fact: During the 1960’s, YPI made attempts to run a restaurant, “The Old Farmer’s Restaurant,” which failed miserably. Sagendorph converted the building into a health food store, but that idea tumbled to the ground too after several customers tumbled to the ground (the building had an unsafe entrance, among other safety concerns). Here are some of our favorite Yankee Magazine covers from each year of the 1960s.