Maple Sugaring | Boom or Bust
Maple sugaring has been part of the New England farming landscape for generations. Today, however, technology and big money may alter that forever.
Tapping a tree in the Branon sugarbush, near an abandoned sugarhouse.
Credit: Corey Hendrickson
Tommy Branon and I rode out of Cold Hollow in the cab of a truck carrying more than 4,000 gallons of Vermont maple sap. The gravel road was soft; it had been a hard winter and a late spring, and the cold had driven frost deep into the ground. Now the frozen soil was slowly thawing, creating potholes filled with muddy water. The road’s shoulders looked fragile, as if yearning to slough into the ditch.
Tommy shifted down as the grade steepened. An instant-read thermometer jiggled in his shirt pocket as the truck chugged under the load. He glanced at the side-view mirror, hoping to catch sight of his son, Evan, who sat behind the wheel of an even bigger truck, hauling an even bigger load of sap. With the weight of the sap and the truck combined, Evan had to be pushing 70,000 pounds, and Tommy didn’t want to spend the afternoon extricating 70,000 pounds of metal and maple water from a ditch. He’d done that before. He had a rope in the truck expressly for that purpose. It was as big around as my wrist. Bigger, maybe.
Finally, we made the height of land just outside the small town of Bakersfield, Vermont. Evan was still behind us, and I could see Tommy relax a bit, though he still leaned forward in his seat. My impression was that he had spent most of his life leaning forward. From here, it was pretty much downhill to the paved road, and then an easy six or seven miles over blacktop before hanging a left onto the final stretch of dirt leading to the sugarhouse where Evan’s brother, Kyle, was making syrup at a furious pace. I’d met Kyle earlier in the day, standing next to an evaporator that looked to me like something out of a deep-sea science-fiction movie, all gleaming steel and hard angles and pipes and valves. Kyle looked tired; he had circles under his eyes, and the way the sap was running, they weren’t likely to go away anytime soon.

Tapping a tree in the Branon sugarbush, near an abandoned sugarhouse.
Credit: Corey HendricksonCredit: Corey Hendrickson We made the left onto the farm road. Tommy was telling me about the worst day of his life, which was May 17, 2004, the day he and his wife, Cecile, had sold the cows they’d milked for decades. This brought to mind the second-worst day of his life, which was the day he’d driven to the hospital for a hip replacement. Selling the cows had worked out okay, though. Heck, maybe even better than okay, because now Tommy and Cecile Branon preside over one of the largest maple-sugaring operations in the state of Vermont. They didn’t have any cows, true, but they owned 66,000 taps spread across 2,000 acres. Over the past decade, they’d turned sugarmaking from a sideline business into their sole source of year-round income, becoming one of the first Vermont sugaring operations to do so. They worked 335 days each year preparing for the remaining 30 days, the scant month during which their financial fate would be determined.

A maze of modern tubing and pipeline.
Credit: Corey HendricksonCredit: Corey Hendrickson Those 30 days might not be consecutive; some might come in February or even January, the sap running in response to a brief winter thaw. Some might come in late April, after the snow had melted and the sap gone “buddy,” producing commercial-grade flavoring syrup. Most of those 30 days would probably come in March, historically the month when the most high-quality syrup is made. But no matter exactly when they came, in fits and starts or in long, idyllic stretches of sugarmakin’ weather, Tommy Branon knew he didn’t have much time. “Thirty days and thirty nights” was how he put it to me, because of course no one sleeps much when the sap’s running. One month: That was what it all boiled down to. “Everybody thinks they can do it,” Tommy told me, as we pulled up to the sugarhouse with the load of sap, though I was a little dubious, if only because from what I’d seen so far that day, I was certain that I, at least, couldn’t do it. “But only the strong survive.” He grinned. His face was bruised and his nose made crooked by a recent fall while cleaning the inside of one of the farm’s giant stainless-steel sap-collection tanks. He’d slipped and slammed against the tank’s side.

Cecile and Tommy Branon, seventh-generation Vermont maple producers, with 66,000 taps over 2,000 acres.
Credit: Corey HendricksonCredit: Corey Hendrickson Tommy Branon opened the door and jumped out of the truck. Sure, his nose hurt like hell. But it would heal. More important, his hip didn’t bother him at all anymore.
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Not very long ago, the notion that a family could earn a full-time, year-round living making and selling maple syrup would have been dismissed as pure folly. Historically speaking, sugarmaking in Vermont and the rest of New England has been a sideline business, often a way for dairy farmers to supplement their income. Indeed, that’s precisely how the Branons’ maple operation began: a team of horses, a few thousand taps, and a handful of sleepless nights every spring. But over the past decade, and particularly in the past handful of years, the possibility of sugarmaking-as-career has taken root. This possibility is fueled by numerous factors, including evolving technologies that allow sugarmakers to prevail over sub-optimal weather conditions, expanding markets hungry for every drop of recent bumper crops, profit-making wholesale prices, and a tumultuous economy that has entrepreneurs eyeing maple trees with new intent. The result? Over the decade spanning 2003 to 2013, the number of taps statewide has doubled, from 2,120,000 to 4,200,000, as established sugarmakers have expanded operations and new sugarmakers have entered the market, eager to cash in. Of course, Vermont isn’t the only place maple syrup is made, but it’s fair to say that the connection between Vermont and maple syrup is as established as the link between Idaho and potatoes or Florida and oranges. The Green Mountain State generally accounts for about 40 percent of U.S. production and 5 to 8 percent of the global supply; in a good year, Vermont producers make more than $40 million worth of syrup. That’s still a fraction of the $560 million annual income attributed to the state’s dairy industry, but it’s nothing to sneeze at. Taken at face value, Vermont’s rapidly expanding maple industry is nothing but good news, providing much-needed income in the aftermath of the Great Recession and supporting dairy farmers for whom the additional revenue is essential to maintaining farm operations. But dig a little deeper, and one begins to uncover the seeds of uncertainty. Uncertainty that such rapid expansion can continue. Uncertainty that it can even be sustained. Uncertainty, even, that some of the emerging technologies are good for the industry. “Most people who think about it are a little spooked,” Matt Gordon told me. Gordon is the executive director of the Vermont Maple Sugar Makers Association. “It’s such a big change.” David Marvin, the man at the helm of Butternut Mountain Farm in Morrisville, one of the largest distributors of maple syrup in the world, and a sugarmaker in his own right, concurred. “We’re in a bubble,” he said forthrightly. “It’s not going to go ‘kapow’ and blow up the industry, but we’re in a bubble.” Marvin knows a maple bubble when he sees one; he’s been in the industry for more than four decades and has lived through three boom-and-bust cycles. “They’re generally the result of overproduction, leading to a drop in prices,” he explained, recalling a period in the early 1980s when historically high prices were sent into a downward spiral by the bumper crop of ’81. The annual maple harvest remained strong for a few more years, before settling into a range more aligned with historical norms, as sugarmakers scaled back in the face of depressed prices. All of which is enough to make you wonder: If previous booms have resulted in subsequent busts, what’s to keep the same thing from happening again?—
If you imagine sugarmaking the way most New Englanders imagine sugarmaking—buckets hanging serenely from trees, draft horses standing patiently as the gathering tank is filled one sloshing bucket at a time, while in the distance woodsmoke steam rises from the sugarhouse chimney—well, you might want to stop reading now. As I learned on my visit with the Branons, the reality of modern sugarmaking on a commercial scale includes none of those images. The morning of my ride with Tommy, I spent three hours with Cecile, bouncing through the woods in a high-tech off-road buggy worth at least 300 gallons of syrup at full retail price ($15,000, give or take). We buzzed a half-mile or so down the road before stopping at a booster station, a union of pipeline and valves that to my eyes looked impossibly complicated, but that to Cecile looked like a place where answers are found. One by one, she began cracking valves open, until we heard a whoosh of air. “Hear that?” she asked, triumphant. “That’s a problem.” We clambered back into the buggy, turned up a muddy trail, and began churning our way into the sugarbush.

Tommy Branon (facing the camera) in his new state-of-the-art facility with its oil-fired evaporator.
Credit: Corey Hendrickson






