1948 Broadcast That Launched Jimmy Fund
On a May evening in 1948, Ralph Edwards’ “Truth or Consequences” show brought its radio listeners into a room at Boston Children’s Hospital, where a 12-year-old lymphoma patient waited. For privacy he was called simply “Jimmy.” The boy loved the Boston Braves, and the radio audience could hear his shock and joy as the players […]
On a May evening in 1948, Ralph Edwards’ “Truth or Consequences” show brought its radio listeners into a room at Boston Children’s Hospital, where a 12-year-old lymphoma patient waited. For privacy he was called simply “Jimmy.” The boy loved the Boston Braves, and the radio audience could hear his shock and joy as the players came one by one into his room. The show concluded with Jimmy singing “Take Me Out to the Ballgame,” his voice high, off pitch, totally alive. Jimmy touched a nation, and soon more than $200,000 poured into the hospital to research a cure for children’s cancer — this at a time when pediatric cancers were overwhelmingly fatal.
Thus began the Jimmy Fund (jimmyfund.org), New England’s most famous charity, and the official cause of the Boston Red Sox, one of numerous regional institutions to fight for all the Jimmys who have come after. Today the Jimmy Fund raises more than $45 million each year — and the research those funds have spawned has saved countless thousands of young lives.
Who Jimmy was remained a mystery for a long time; the public assumed that he had died too young. But with the fund’s 50th anniversary approaching, Jimmy came forward in March 1998. His name was Einar Gustafson, a truck driver from New Sweden, Maine, father of three, grand-father of six. A quiet man, he was a celebrity once again, and until his sudden death in January 2001 at age 65, a symbol not of death cheated, he said, but of life. — Mel Allen
Recognizing the 60th anniversary year of the founding of New England’s most famous charity, you can hear the original radio broadcast from 1948 that launched the Jimmy Fund.
Mel Allen
Mel Allen is the fifth editor of Yankee Magazine since its beginning in 1935. His first byline in Yankee appeared in 1977 and he joined the staff in 1979 as a senior editor. Eventually he became executive editor and in the summer of 2006 became editor. During his career he has edited and written for every section of the magazine, including home, food, and travel, while his pursuit of long form story telling has always been vital to his mission as well. He has raced a sled dog team, crawled into the dens of black bears, fished with the legendary Ted Williams, profiled astronaut Alan Shephard, and stood beneath a battleship before it was launched. He also once helped author Stephen King round up his pigs for market, but that story is for another day. Mel taught fourth grade in Maine for three years and believes that his education as a writer began when he had to hold the attention of 29 children through months of Maine winters. He learned you had to grab their attention and hold it. After 12 years teaching magazine writing at the University of Massachusetts-Amherst, he now teaches in the MFA creative nonfiction program at Bay Path University in Longmeadow, Massachusetts. Like all editors, his greatest joy is finding new talent and bringing their work to light.
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