A bike is a bike, right? Not so for Seven Cycles. Each bicycle — mountain or road — is made to order using titanium, carbon fiber, and steel in Watertown, Massachusetts. Take one out for a spin and you’ll understand why over the past 10 years Seven Cycles has become the largest custom builder in the world. If you can’t win the Tour de France, at least you’ll feel like you can. Models start at $3,200. Locate a dealer by calling 617-923-7774 or visiting sevencycles.com.